|
Crave's primary
products are PromoBuilder™ and PromoClub™. Together, they
represent the tools necessary to make the administration, development
and implementation of promotions, efficient, cost-effective and highly
flexible.
PromoBuilder
™
PromoBuilder
is a patent-protected tool that allows for the online creation of promotions.
By accessing the destination site, PromoBuilder.com, clients will be
able to either build customized online promotion with a few clicks of
the mouse or take advantage of prepackaged promotions available to Crave
clients.
The PromoBuilder
tool represents the most technologically advanced promotions creation
capability available on the net. Promotions can range from sweepstakes
and instant wins to giveaways, frequent visitor programs and other client
defined customer loyalty programs, such as frequent purchaser programs.
Features Include:
- Site Integration:
Clients will be able to download the promotion code to be easily embedded
into their host site.
- Flexibility
and Dynamism: Customers will have the capability to
quickly change "live" promotions. Extensions, suspensions, refined
targeting, changes in award criteria/frequency or redemption options
can be executed at any time.
- Fulfillment
and Designated Redemption: Award fulfillment, management and
tracking can also be performed by Crave.
- Brand Building
Capability:
PromoBuilder also allows clients to cost effectively create their
own branded loyalty points or promotion program.
- Cost Effective
Pricing: With the exception of minimal set up and monitoring
fees, pricing is performance-based with fees paid to Crave based on
transactions resulting from the promotion.
- Distribution/Syndication:
PromoBuilder allows for the management of integrated promotions across
multiple sites or involving multiple partners. ·
- Information
Distribution:
Open access
to data captured from promotions in progress, with periodic report
generation.
PromoClub™
PromoClub
is Crave's value-added service aimed at maximizing the overall promotions
experience for consumers. PromoClub.com is an online, destination site
for consumer promotion tracking and participation management. Individuals
can check the status of online registered promotions, review rules and
regulations for Crave-powered promotions, track points accumulation
and redeem prizes from a singular account profile. Consumers will also
have access to PromoSeek™ and Promotions Account
Management (PAM)™.
- PromoSeek™
is a tool to help consumers locate promotions and promotion programs
on the internet.
- PAM™
is a tool that will allow consumers to manage their promotional
program participation.
With PromoBuilder
and PromoClub, Crave's product offering represents the most comprehensive
and effective promotional tool kit available today.
|
|
